Are you looking for ways to take your analytics tracking to the next level? InQuicker is able to add dataLayer.push to help unlock your reporting potential.

What is Data Layer?

Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, GTM would not work. It is what keeps your tag management running properly. It is the key to unlocking Google Tag Manager’s potential.

Simply put, a Data Layer is like a bucket that stores certain information. It’s a central place (virtual layer) of a website where you, your developers, or 3rd-party-tools tools can temporarily store data (about user, page content, etc.). From there, Google Tag Manager reads that information, uses it in tags/triggers/variables, or sends it further to other tools, Google Analytics, Google Adwords, Facebook/Meta, you name it.

For example:

<script>dataLayer.push  ({
    'event': 'hospital_selection',
    'serviceLine': IQConversionDetails.serviceLine,
    'service': IQConversionDetails.service,
    'secureId': IQConversionDetails.secureId,
    'confirmationCode': IQConversionDetails.confirmationCode,
    'facilityPermalink': IQConversionDetails.facilityPermalink,
    'healthSystemPermalink': IQConversionDetails.healthSystemPermalink,
    'locationPermalink': IQConversionDetails.locationPermalink,
    'providerPermalink': IQConversionDetails.providerPermalink,
    'regionPermalink': IQConversionDetails.regionPermalink     
  })</script>

Through this data layer push example, you can see we are helping the client capture and track much data related to their conversions in Google Tag Manager, which can then be ported out to Google Analytics for addition additional details about your conversions.

If you are interested in adding dataLayer.push to your conversion tracking, please reach out to support@inquicker.com or to your Account Manager and they will gladly put you into contact with someone who can assist you with adding this additional conversion tracking.